What you’ll find in Albany’s Warehouse District, and what’s coming next

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The idea of authenticity is really at the forefront of, not only where people want to live, but also where they want to spend
their time and spend their money. The consumer base is pretty adept at
telling when something isn’t homegrown. And so places like Druthers, that we’re in today, have that feel of, you know, this is authentic, this is Albany, this is the Capital
Region. And so that’s really the touchstone for the Warehouse District. Really keeping the growth here authentic and organic is really of paramount importance. What we don’t want to do is sort of
push the needle so far that you know we’re going beyond really the growth pattern that
should be here. What do you see right now happening
in the area? And do you think the area is gaining
traction? Do you see more things coming? Absolutely. The area is gaining
traction. We have people coming through all
the time, looking for buildings, looking for opportunities to open their new location. The most explosive growth and really one of the things we’re
most excited about is the craft brewing industry. The governor has been incredibly supportive of that statewide and we’re seeing that come to
fruition particularly in the Warehouse
District with this group of craft brewers that are so exciting and passionate about what they do. But also passionate about helping
each other grow. Do you think there might be more
breweries opening in this area? We think that that’s a continued
trend. There’s certainly room for it in the
area and the buildings in this district
really lend themselves to that because it traditionally has been that blend of manufacturing but also a place where you can sell your wares as
well. And so we’ve seen that in the sort of home development industry. We’ve got plumbers and bathfitters and stonecutters here. That’s nothing different with brewing where you have these incredible warehouse facilities where you can brew and store and ship, but then they’re fronted by retail
locations where people can come and sample their product and you know take home a growler. So something I wanted to talk about
a little it was something I heard you mention at our
Hodgson Russ Roundtable, which was the idea of the branding
of the area as ‘Nowhere.’ So what I wanted to kind
of ask about that is you know Albany struggles with its ‘Smallbany’ sense, and we’re trying so hard to be somewhere. What do you think is a good idea
about branding get us ‘No Ware’ and do you think
that there will be challenges with that branding? And you know people may be making
jokes of ‘let’s go hang out in ‘No Ware.’. Sure. I think the best part about ‘No Ware’ is that I didn’t
come up with it. It was you know an organic name that had come from some of the brewers and distillers in the area. And, you know, I think you know, ‘No Ware,’ it’s north warehouse, right? People have been calling it
the North Warehouse District and so it’s sort of a play
off of, you know, a lot of the other
monikers that sort of up and coming areas get. So, you know, I like that it’s tongue-in-cheek. I think we can we can be a little
bit light with ourselves. We can we can make fun of ourselves a little bit. But also the idea that, you know, if it’s sort of hard to make fun of something that’s
working, right? So, you know, if we’re talking about
this being ‘No Ware’ there is a lot of
activity here. There’s a ton going on there’s
a lot of momentum and so calling it ‘No Ware,’ I’m behind it. If that’s what’s coming out of the
local businesses, I’m happy to get behind
that. I think it’s sort of cool to be able
to say ‘where you headed?’ ‘I’m going
to ‘No Ware’ tonight.

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